Third-party exclusives have always been a major part of Microsoft’s strategy for promotion of its consoles. However the company seeks to rethink its policies and move its focus from third-party to first-party content. In an interview, Phil Spencer, currently the head of Microsoft’s Xbox division, made it clear that Xbox fans will see fewer exclusive deals for third-party content for Xbox One and Xbox 360 consoles.
My Strategy is more around our own first party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third party content. I want to have strong third party relations, but paying for many third party exclusives isn’t our long term strategy.
Spencer went further and said ” This year, the fact that we’re shipping Halo 5, Gears of War, Forza 6, Fable, we can only do that and build that best line-up we’ve ever seen really on the back of franchises that we own. It’s great to have Tomb Raider as part of our line-up, but investing in first party, you’ll see more of that at gamescom next week, is really core to our strategy. ”
The development comes at a very interesting time, because we now can see a sort of policy swap by Sony and Microsoft. As Microsoft plans to distances itself from third-party, Sony on the other hand has shown great interest in investing and promoting third-party as Andrew House said third-party content deals, such as the ones the company has in place for Destiny, Street Fighter V, and Call of Duty: Black Ops III, are integral to the company’s business plan.
In terms of business the PlayStation 4 has been doing extremely well, with shipment of more than 25 million units Sony is giving the Microsoft’s Xbox One a run for its money. Xbox fans however do expect the tables to turn with windows and Xbox integration.
How do you view Spencer’s comments? Share you’re valued opinions in the comment section below.